Subtext was chosen to develop the creative framework and all the copy for a major B2B marketing campaign from IBM and Danish market-leader in enterprise backup, B4Restore.
The challenge was to put a fresh spin on enterprise IT to raise awareness of B4Restore’s new hybrid backup solution among CFOs, CTOs and IT Directors.
The campaigns works multiple channels simultaneously, including a surprise gift for selected prospects (ssssshhh!), a dedicated campaign website, Sponsored Updates on LinkedIn, direct emails and banner ads.
Enjoy the splash right here!