Taking B2B marketing campaigns to new heights

Subtext was chosen to develop the creative framework and all the copy for a major B2B marketing campaign from IBM and Danish market-leader in enterprise backup, B4Restore.

The challenge was to put a fresh spin on enterprise IT to raise awareness of B4Restore’s new hybrid backup solution among CFOs, CTOs and IT Directors.

The campaigns works multiple channels simultaneously, including a surprise gift for selected prospects (ssssshhh!), a dedicated campaign website, Sponsored Updates on LinkedIn, direct emails and banner ads.

Enjoy the splash right here!

B4Restore IBM kampagne splash kopi

 

 

Karl Lagerfeld poses as Denon DJ

Karl Lagerfeld poses as Denon DJ

Subtext hooked up Norwegian fashion and lifestyle blogger Storm Pedersen with the Denon CEOL Piccolo Network Music System and the cool mobile wireless Denon Envaya speaker.

Storm has been playing around with the CEOL and Envaya, sometimes leaving the DJing on the CEOL to Karl to get more beach-time with the Envaya.

Check out some of the snapshots that Storm has shared with his fans and readers of the CEOL and Envaya below.

Here’s to good times for Storm, Karl and Denon!

 

  • Karl Lagerfeld poses as Denon DJ
    Karl and Denon on Storm's Instagram page
  • Karl Lagerfeld poses as Denon DJ
    Denon Envaya on the beach with Storm Pedersen
  • Karl Lagerfeld poses as Denon DJ
    Denon Envaya on the beach with Storm Pedersen
Subtext heats up the sauna for Denon

Subtext heats up the sauna for Denon

The world-renowned hi-fi brand Denon picked the Subtext team to handle all lifestyle communication in Denmark, Sweden and Norway back in 2013.

Now Denon & Subtext are ready to expand on their Nordic partnership adding the Subtext crew in Finland to the mix.

Sauna up, people!

Keep it short, Doc!

Keep it short, Doc!


The Faculty of Health and Medical Sciences at the University of Copenhagen chose the Subtext crew to handle the main part of the creative copywriting for their contribution to The 2014 Euroscience Open Forum (ESOF) in Copenhagen.

The ESOF conference is know as the Olympics of science and the contribution from The Faculty of Health and Medical Science was truly olympic. With an innovative interior design consisting of 6 science hubs and a Science Slam Arena The Faculty of Health and Medical Sciences had a funky and original take on communicating science to a broad audience.

Subtext did the copy for everything from the water bottle labels to the posters, signs and the Science Slam Arena program. The main challenge? Turn the latest scientific discoveries into short, entertaining yet precise description in areas such as stem cells, the heart’s electrical system and sex among senior citizens.

The conference was a huge success and both the Queen and Barroso turned up so you know the snacks were good.

You can check out some of the copy below if you read Danish.