Keep it short, Doc!


The Faculty of Health and Medical Sciences at the University of Copenhagen chose the Subtext crew to handle the main part of the creative copywriting for their contribution to The 2014 Euroscience Open Forum (ESOF) in Copenhagen.

The ESOF conference is know as the Olympics of science and the contribution from The Faculty of Health and Medical Science was truly olympic. With an innovative interior design consisting of 6 science hubs and a Science Slam Arena The Faculty of Health and Medical Sciences had a funky and original take on communicating science to a broad audience.

Subtext did the copy for everything from the water bottle labels to the posters, signs and the Science Slam Arena program. The main challenge? Turn the latest scientific discoveries into short, entertaining yet precise description in areas such as stem cells, the heart’s electrical system and sex among senior citizens.

The conference was a huge success and both the Queen and Barroso turned up so you know the snacks were good.

You can check out some of the copy below if you read Danish.